Did you know, every 8 in 10 Australians use social media every day? Just based on this statistic itself, it’s no wonder social media is so popular. Social media is a powerful tool that allows users to share content all over the world, just at the touch of their fingertips. With such a large scale, […]
10 Top Tips To Improve Your Online Advertising Strategy
Last week, we went through all the potential candidates for your online advertising platform. This week, I want to share 10 top tips to help you take your advertising the extra mile, so you can start winning conversions ASAP, and be one step closer to success. 1. Understanding your ideal customer The first step for […]
How to Give Your Business a Refreshing Social Media Makeover for 2019
Maintaining a strong social media presence online is a big commitment and I’m sure we’ve all felt guilty before, for not giving our social media platforms enough love last year. It’s important to proactively engage on social media with the purpose of maintaining our long-term relationships with our customers. If your social media engagement […]
5 Easy Steps To Succeed Online For Any Small Business Or Startup
Are you winning enough leads and customers? Feeling frustrated and annoyed despite all the efforts you’ve put into digital marketing? You may have tried every possible way to drive traffic to your website, but if they are not converting into customers, then something needs to change. There are only two universal truths about digital marketing- […]
How To Master Personalised Marketing In 4 Steps
Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]
What is Personalised Marketing: The Ultimate Game Changer in Content Marketing
Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers […]
Customer Personas 101: How Well Do You Know Your Customer?
Creating customer personas for your brand will help you know and better understand your ideal customer and their needs. Influence their buying behaviour and successfully convert them into becoming your customers. Do you know who your customer is? For many businesses, this answer would be yes. But for many successful businesses, they not only know […]
Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019
As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]
The Hourglass Marketing Funnel: How Well Do You Know Your Customer’s Buying Journey?
In this article, I will introduce you to the customer’s buying journey; also known as the Hourglass Marketing Funnel, and the different marketing tools you can use at each stage of the customer journey to engage and maintain a loyal relationship with your customers.
5 Simple Ways To Drive Traffic To Your Website
What is better than attracting customers to your website? Attracting EVEN MORE customers to your website. And how do you do that? Here, we recommend 5 of our simplest yet top ways to drive traffic effectively to your website. *Caution* Your website may crash due to heavy traffic. Take at your own risk. 1.Content Will win the […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- Next Page »