NOTE: this article was updated on 21st March 2021 Have you heard about the new features and attributes that Google has rolled out with on the Google My Business platform? Attributes in a business profile are designed to grab searchers’ attention by emphasising important service offerings. If you’re running a small business, you need to […]
Reinventing your business strategy to increase client retention
2020 has undoubtedly become one of the most challenging years for all of us. It has created unprecedented trends in every industry, especially in the legal sector, and has pushed us to think of a new business strategy to reach and serve our clients better. These unexpected changes have also led to a big shift […]
5 Benefits of using data analysis to grow your business
Data analysis is a topic that gets a lot of lip service in today’s world. Although it is not a novel concept for small and medium businesses, it’s the big companies that primarily use it to their advantage. The rest are still struggling to understand its real value and to use it in a way […]
5 Reasons why your social media sucks
As the owner of a small business, the one thing you’ve heard more than once is that you need to digitally engage with your customers. So you’ve invested in a website and set up several social media accounts for your business. You keep sharing posts but you’re not really seeing any positive results. In short, your […]
Why you need a website for your business
Unless you’re a small business owner who has no interest in developing your brand or business, you need to have a website. Nowadays, with all consumers browsing online, it’s vital for any business to have an established digital presence to attract your ideal customer. If that’s not enough to convince you, here’s a few more […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
What is Inbound Marketing and Outbound Marketing?
Once upon a time, traditional Outbound Marketing interrupted the daily lives of consumers with billboard, television, radio and newspaper advertisements. Today, it’s a different story with Inbound Marketing.
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
5 Important things every entrepreneur must consider before starting a business
Making the decision to start your own business is always daunting. There’s no guarantee of success, and no way to really prepare yourself for all the obstacles, known and unknown, that you’ll face along the way. However, in spite of all the hardships that new entrepreneur’s face, pursuing your own business can be extremely rewarding. […]
5 Steps for Digital Marketing Success for Small Businesses
There’s no denying that when it comes to running a small business, a strong web presence is necessary to continuously grow and stand apart from your competitors. A digital marketing plan is necessary for any business – small or large – as it’s the most effective way to reach potential customers and drive conversations. That’s […]