Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
How to Give Your Business a Refreshing Social Media Makeover for 2019
Maintaining a strong social media presence online is a big commitment and I’m sure we’ve all felt guilty before, for not giving our social media platforms enough love last year. It’s important to proactively engage on social media with the purpose of maintaining our long-term relationships with our customers. If your social media engagement […]
How To Master Personalised Marketing In 4 Steps
Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]
Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019
As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]
3 Quick and Easy Tips to Effectively Target Ideal Customers
Once you have determined your target market you need to design a perfect strategy on how to effectively sell to them. Whether the market is as broad as young children or more specific like bakers or bankers, there are a number of universal means for you to market to your ideal customer easily and effectively. […]
4 Quick and Easy Tricks for a Small Business to Manage Rapid Growth
It might seem strange but if a business grows too fast then dire consequences can occur particularly for small businesses and start-ups. Fortunately if you know and understand the signs you should be able to better manage your rapid growth. Keep an eye on the cash flow As your company grows, so will your business […]